Cadbury Dairy Milk 4cs 4ps Swot - 8150 Words

C O N T E N T S 1) SITUATION ANALYSIS i) COMPANY ii) CONTEXT iii) COMPETITOR iv) CUSTOMER 2) BARND 3) 4 Ps i) PRODUCT ii) PRICE iii) PROMOTION iv) PLACE 4) COMMENTS 5) SWOT ANALYSIS Product Category: Chocolate Confectionary Brand: Cadbury Product: Cadbury Dairy Milk (CDM) SITUATION ANALYSIS (4 CS) 1) Company: Parent Company: Cadbury plc Indian Subsidiary: Cadbury India Ltd (CIL) History of Cadbury: Cadbury plc is a confectionery and beverage company with its headquarters in London, United Kingdom, and is the worlds largest confectionery manufacturer. The firm was formerly known as Cadbury Schweppes plc before demerging in May 2008, separating its global confectionery business†¦show more content†¦Therefore, they strongly believe that those people who create these products should also have fun while doing so. At Cadbury India they have mini business teams which are structured teams that work on critical areas relating to manufacturing. CIL’s goal is clear. They want a Cadbury Dairy Milk in every Indian’s pocket. 2) Context: Availability of Cocoa: Chocolate consumption is gaining popularity in the country on increasing prosperity coupled with a shift in food habits, pushing up the country’s cocoa imports. Annually, India produces 10,000 tonnes of this cocoa crop. India’s annual cocoa demand is pegged around 18,000 tonnes during the current year, which would necessitate import of 8,000 tonnes i.e. around 45% of its total requirement. This is 4 times the amount India imported in year 2001-02 (2,027 tonnes). This clearly indicates the rising demand for cocoa as well as the increasing deficit in the availability of cocoa. This is the reason; farmers are being encouraged to cultivate cocoa to meet the deficit. India plans to increase cocoa production by 60% to 16,000 tonnes in next four years to meet rising demand from the 15-billion-rupee chocolate industry and to cut dependency on costlier imports. Majority of Indian farmers cultivate cocoa as an intercrop in coconut and areca nut gardens. The total area under cultivation was 32,360 hectares in 2006/07. There is huge scope for expanding acreageShow MoreRelatedCadbury Schweppes Plc3853 Words   |  16 PagesOutline of Report 4 3.1 Marketing Report for Cadbury Schweppes 3.2 Current Market Analysis 5-7 3.3 BCG Matrix 8-9 3.4 Igor Ansoff Matrix 10-11 3.5 SWOT Analysis 12-13 3.6 Product Life Cycle 14-15 3.7 Porter’s Generic Model 16-17 3.8 Marketing Mix 18-20 4.1 Evaluation and Recommendation 21-23 5.1 Research, references and bibliography 24 Cadbury Schweppes Plc. Cadbury Schweppes is one of the biggest beverage and confectionery