Strategically Managing PPC Campaigns in Adwords [PODCAST]

Strategically Managing PPC Campaigns in Adwords [PODCAST] When your potential customers are looking for your product or service, how do you think they find it? Right, they usually start with Google. In order for them to find you, you need to show up in those search results. Have you wondered how to do that? Today, we’re talking to ’s own Rachel Wiinanen, our inbound marketer. She works a lot with AdWords, creating ads that will lead to click-throughs and lead to conversion. Today she’s going to tell us all about targeting the right keywords, writing engaging messaging, and optimizing your landing pages. She’ll also talk to us about what metrics to measure and share her thoughts on budgeting and goal-setting. You won’t want to miss this episode! Some of the highlights of the show include: Rachel’s job description and mission at . Rachel’s strategy for attracting the right audience through AdWords. Thoughts on writing great ad copy that gets clicks, as well as why testing is so important. How Rachel works with landing pages to boost the conversion rate. What Rachel measures when analyzing campaigns: trial acquisition cost, click-through rate, and more. She also talks about how she monitors various metrics. How to determine a budget when it comes to ads. Rachel’s best advice for someone who is new to AdWords and is just getting started. Quotes by Rachel: â€Å"Nothing is perfect, just test away. Test, test, test. There have been tons of times where I didn’t think an ad would perform very well and then outperforms other comparable ads by double.† â€Å"Things are always going to change. You’re always going to want to get more specific, more focused, more precise.† â€Å"My best advice for someone who’s new to AdWords would be don’t be afraid to test new things.†